Pinterest Ads provide a unique advertising solution for brands looking to reach visually-engaged audiences. Pinterest Ads are similar to social media or search engine ads, with the exception that they integrate into the app’s browsing experience and focus on visual discovery.
Whether you are looking to drive website traffic, catalog sales, or brand awareness, Pinterest offers several campaign objectives and automatic bidding to ensure that you’re reaching your target audience. When choosing a campaign goal, consider your audience, your business goals, and the type of content you have to offer.
Pinning for Success: Exploring the World of Pinterest Ads
With more than 444 million active monthly Pinners, Pinterest is an incredible platform for growing your business’s audience and driving conversions. Pinterest ads also provide a 2x higher return on ad spend and a 2.3x cheaper cost per conversion compared to other social platforms.
To get started with Pinterest ads, start by creating a campaign and ad group. Then select the Pins you want to promote and add them to your ad. Once you save the ad, it will disappear from your ad group and appear to other Pinners as an organic Pin.
When promoting a Pin, be sure to include a compelling and relevant description. This is what will really make users click on your ad. Don’t be afraid to be creative in your descriptions, and avoid a “salesy” tone. Users come to Pinterest for inspiring images and creative ideas, not a slap-bang sales pitch.
